The idea to By Women store came to me during a road trip all the way from California to New York City. I met so many incredible and strong women during this trip and I got so inspired and felt that I needed to bring that feeling with me back home to Sweden. Said and done, I quit my job within marketing and opened up By Women store - a small physical shop in Malmö who six months later also became an online shop. With By Women store I want to gather and empower all the creative women around us and inspire the consumer to shop small and unique rather than support mass production. I really hope you love the concept and the products as much as I do.
Sanna-My Engen, founder & owner